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Section: Fragrance > Trends
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Scent and Spirit: Fragrances in the Vedic Tradition
The correlation between scent and spirit was first said to be discovered and documented by the ancient Indian scriptures, the ‘Vedas’ that date back nearly 8,000 years.
Oct 20th, 2017
Dairy Queen's fall collection is available in two unique sets of three pillows inspired by, and scented with, the new Fall Blizzard Treat Menu.
Fall-inspired Scent Launches Making Headlines
Discover the latest fine fragrances, home goods and candles inspired by fall.
Oct 27th, 2022
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Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Apr 29th, 2019
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Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
May 4th, 2018
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A WFFC Taste of Soho and Nolita
On June 13, 2017, the WFFC gathered for the 10th Annual Fragrance and Flavor Sensory Trend Excursion in New York City! SoHo and Nolita were the trendy neighborhoods chosen for the group's day of inspirational trend hunting.
Aug 4th, 2017
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Fragrance Trends: Global Fragrance -- Not Making Scents
The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?
Dec 30th, 2008
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FragranceLock it and Throw Away the Key
FragranceLock has launched a fragrance finishing spray to create longevity in applications.
Jul 28th, 2016
Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends
The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.
Jan 20th, 2015
View more trend excursion photos here.
Trend Spotting in New York With the WFFC
On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.
Jul 12th, 2018
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The Global Fragrances Market – Bringing Fragrances Closer to Consumers
The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.
Apr 29th, 2019
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State of Fragrance Through 2018: The Rise of the Niche Fragrance
Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.
Mar 1st, 2017
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
Aug 14th, 2013
The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.
Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends
More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.
Jul 15th, 2024
Inspired by the brand’s popular Travel Series collection of six rainbow-hued hardbacks, Assouline created the Travel From Home Candle line of corresponding scented candles that use the same iconic serigraphy of symbols from the books.
6 Trends and Innovations in Ambient Scent
Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.
Sep 1st, 2023
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Rethinking Fragrance
Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.
Jun 9th, 2014
Fragrance Trends
Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.
Apr 13th, 2016
Fragrance Trends
Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today
Nov 29th, 2008
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Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
May 9th, 2018
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