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Section: Fragrance > Trends

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The Creative Conversation: What Perfumers and Flavorists Can Learn from Each Other

In this web-exclusive article, read other readers’ fresh takes on ingredients and formulations

Confidence of Affluent Consumers Dips

The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."

Computer-Controlled Smell Output

Controlled scent dispersal — though not a new idea — continues to exhibit potential in an ever-greater range of applications, from video games to the Internet to museum exhibits.

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CPL Aromas Partners with Axiom Communications

Axiom Communications will assist the fragrance house with its public relations, following a successful partnership at the start of the year.

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WPC Call for Papers Now CLOSED

2016 Miami conference seeking fragrance thought leaders.

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Belle Aire Creations Hires Clift Salyer

Belle Aire Creations has appointed Clift Salyer to the role of senior vice president of fragrance development and marketing.

ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.

Givaudan Introduces ChériScentz Fragrance Technology

ChériScentz will join the company’s existing line of neuroscience technology innovations.

China’s Perfumery Industry: Current Status

“To boost production and export of essential oils and aromatic chemicals, China must adjust its pricing policy to give farmers enough incentive to grow plants that produce these products,” Liu Shuquan said. “And, Chinese foreign trade workers should be more aggressive in marketing them. ”

Some sweet launches this summer include new ice cream launches, Starburst Air Gummies and even ice cream perfumes.

Check Out These Recent Summer Confectionery Launches

Some sweet launches this summer include innovative ice cream and candy flavors— and even ice cream-inspired perfume.

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Yankee Candle Burns Bright With Elevation Collection

The line of candles will feature fall-inspired candles for everyday uses and occasions.

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CPL Aromas Showcases at Making Cosmetics Milan

CPL Aromas Italy recently exhibited at the 2017 Making Cosmetics Milan, where they featured a selection of its eau de toilette products.

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

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Circle of Champions Honors Pamela Baxter

The Circle of Champions is honoring Pamela Baxter, the founder of Bonafide Beauty Labs, in New York.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.

Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection

The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.

Paris Hilton introducing her perfume 'Can Can' in 2007.

Consumer Interest in Celebrity Fragrances Declines

Mintel Research has found that celebrity fragrances need revamping in order to appeal to consumers.

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Commbo Calms Your Pet With Aromatherapy

Aromatherapy isn’t just for humans. J-Line has launched a Kickstarter for its Commbo device, an aromatherapy and massage device to calm and relax dogs.

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