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Section: Fragrance > Trends
Trends
Gourmand and Roses: Fragrance Trends See a New Twist to the Spritz
This year's fragrance trends offer a new spritz to rose, gourmand and powdery notes.
Event Coverage
A Glimpse into the Future of Fragrance at the World Perfumery Congress
At the World Perfumery Congress, the fragrance industry gathered to discuss the future of the industry surrounding regulations, transparency and shifting consumer preferences.
Trends
Take a Bite Out of Scent: Gourmand Trends are Here to Stay
Have you ever smelled something so potent you felt like you could eat it? In honor of April as national pecan month in the U.S., Givaudan shares the impact of gourmand scents in the fragrance industry.
Trends
Analyst: 25-35 Year Olds Are 'Most Engaged' Segment in Fragrance Grooming
Speaking specifically about men’s fragrance grooming, 25-34 year olds are the number one among the “most engaged” segment, according to a recent NPD blog post by Brenna Phelan, NPD's fragrance director, industry analyst.
Trends
Arabian Perfume and Pistachio Perfume Named Top Growing Fragrance Trends in U.S.
The report outlines that Arabian perfume has an average of 25.1K monthly searches and +173.9% YoY growth with high competition yet one market leader: Arabian Oud.
Trends
Vanilla & Caramel Gourmands Lead TikTok’s Top 5 Fragrance Consumer Fall 2024 Trends
See the closely trailing four other top trends for fall 2024 in the fragrance realm.
Trends
Men Spending 4% More on Their Fragrances; One Quarter Opt for Gift Sets
Men, and those who purchase fragrance for them, are spending 4% more on fragrances compared to a year ago, specifically on more expensive gift sets; 25% purchased a pre-packaged gift set, market researcher NPD says.
Personal Care/Beauty
2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom
Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.
Regulatory & Research
Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products
“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.
Ambient Scent
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Trends
Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being
The Middle East fragrances market is projected to reach $4,414.1 million by 2027.
Fragrance
Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection
The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.
Trends
Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate
See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.
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