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Section: Fragrance > Trends
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Trends
Global Haitian Vetiver Oil Market to Surpass $31.0 Million by 2027
The Hatian vetiver market was estimated to be valued more than $25.5 million in terms of revenue in 2019.
Trends
9 Things to Know About the Global Flavors and Fragrances Market
IAL Consultants predict slow growth through 2020, with a projected rebound in 2021.
Trends
Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017
Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.
WPC Coverage
Photo Gallery Sneak Peek for
World Perfumery Congress
2024 Now Available!
The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.
Trends
Global Perfume Market Estimated to Reach Beyond $40.4 Billion in 2022
The natural segment is likely to expand at a CAGR of 5.8% over the forecast period of 2022–2032.
Trends
Analysis of Online Personal Care Gift Pack and Fragrance Categories Released
Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.
Trends
Firmenich Sees Growth Despite COVID-19 Challenges; Appoints Benoit Fouilland CFO
Firmenich has announced its full year results for the period ended June 30, 2020, as well as the appointment of Benoit Fouilland as chief financial officer.
Trends
Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F
In a Q&A with Amy Marks-McGee, we learn how the F&F industry is driven through various wellness brands and products. She dives in further with explaining how delivery systems and sustainability are driving wellness product development.
Trends
Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays
Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.
Trends
Report: Flavor & Fragrance Market Expected to Grow to $26.5 Billion by 2016
Research firm sees the most "robust" flavor and fragrance growth in emerging markets, although US is projected to account for 26% of the total market demand by 2016.
Trends
Bloom, Groom or Doom—Market Research Study of the Men’s Fragrance Market
The year is 1977; the place, New York City. The American perfumers, creators of fragrances, are gathered for their 23rd annual summit conference. There is an apparent problem with the direction of the men’s fragrance market. 1977 should he different from 1967 and 1957— and, hopefully, from 1987. But will it be? Will it be business as usual this year, or will someone plant seeds of doubt, question the usual, suggest the non or un-usual? Will someone seek out the new trends as well as dusting off the old patterns? Will someone, perhaps, see where we have been? Where we are? And, where we are going?
Trends
Data: Asian Fragrance Market Expected to Grow at 3.03% CAGR Until 2028
The market reached $11.87 billion in 2023, with $8.71 million of revenue generated by the United States.
Trends
Fragrance & Perfume Market to Grow by $19.48 Billion From 2023 to 2028
The fragrance and perfume market is expected to witness growth driven significantly by the rising impact of social media.
Fragrance
Scents and Sustainability:
World Perfumery Congress
2016 Explores a Greener, Cleaner Fragrant Future
The agenda for this year’s
World Perfumery Congress
will focus on sustainability and green practices through a series of presentations, panel discussions and vibrant exhibition tabletops.
Trends
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Trends
Gourmand and Roses: Fragrance Trends See a New Twist to the Spritz
This year's fragrance trends offer a new spritz to rose, gourmand and powdery notes.
Event Coverage
A Glimpse into the Future of Fragrance at the World Perfumery Congress
At the World Perfumery Congress, the fragrance industry gathered to discuss the future of the industry surrounding regulations, transparency and shifting consumer preferences.
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