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Section: Fragrance > Trends

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This is What Your Zodiac Sign Smells Like...

On average, 80% of people prefer their zodiac sign’s perfume over the other 11.

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IFF Releases Second Quarter Results, Aligned With Expectations

IFF has released its second quarter results, which were in-line with the quarter's expectations. Leading the growth was a new flavor ingredient, growth in markets and strong sales in sweet and savory modulation.

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World Perfumery Congress 2018 Announces Call for Speakers

The World Perfumery Congress has announced its call for speakers that will take place in Nice next June 2018. Some hot topics for next year's event include perfumery, supplier and brand relations, transparency and digitizing fragrance distribution and creation.

Photo provided by Target

Target Aims at Fragrance Consumers With Good Chemistry

Target has announced that it will launch a line of exclusive fragrance under the name Good Chemistry, inspired by different personalities.

NPD: Less Traditional Women's Fragrances Gaining More Attention

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant from The NPD Group.

Fragrance Foundation Arabia Award Winners Reflect Evolving Market

The winners of the 2014 Fragrance Foundation Arabia awards reflect the growing influence of multinational brands, as well as the resilience of regional players.

Is There A Reason To Wear A Fragrance?

If we treat our products with respect, and motivate professional people to promote sales in a creative way, we can be assured that people will continue to buy and wear fragrance in increasing numbers. They have done it for thousands of years. Why should they stop now? People like to be noticed, remembered, identified, feel euphoric, attractive and considered elegant.

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The Future of Fragrance: World Perfumery Congress 2016

This year's congress brought together more than 1,100 attendees worldwide to discuss what makes "scents" in fragrance sustainability.

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WPC Panel Answers: Is It Easy Being Green?

A panelist of fragrance industry leaders discussed what it would take for an industry-wide tool and commitment to create green fragrances during the Designing and Assessing Green Fragrance workshop held on day two of the 2016 World Perfumery Congress.

From mood boosting to better sleep these are the latest wellness-focused scent technologies and launches taking over headlines.

The Intensifying Relationship Between Scent and Well-being

The latest innovations and portfolio launches in the functional fragrance market.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

The collection includes four items: a body wash, body scrub, deodorant, and liquid hand wash.

Dove Launches Personal Care Collection with Crumbl Cookies

The collection will be available exclusively at Walmart for a limited time.

@kkwfragrance / via Instagram

KKW Fragrance Is All Hearts With Latest Launch

Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.

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Polluting Perfume? Study Suggests Link with Air Pollution

A recent study in Science has found that consumer and industrial products attribute more to air pollution than previously thought.

Seven Scent Predicts 2013/14 Autumn-Winter Fragrance Trends

Tea and wood accords, leathers, spices, amber and red berries

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

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Global Microencapsulation Market Worth $19.34 Billion by 2025

The global microencapsulation market will expand at a CAGR of 13.6%, led by increased demand for microencapsulated flavors and fragrances for the food and beverage industry.

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Stop and Smell the Roses With Phlur’s Améline

Created by perfumer Nathalie Benareau, the fragrance features rose, Italian bergamot, pink pepper, patchouli and sandalwood notes.

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