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Section: Fragrance > Trends

OQEMA Accounts for New Manager

Asia Saakova has been hired as the new account manager for Lansdowne Aromatics in the Netherlands.

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Out of Africa

Creating successful fragrances for consumer products in African markets is not only about embracing the latest trends, but also their performance in specific washing conditions and contrasting environments.

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

Link Roundup: Cyber Anthropology

The fragrance conversation moves online -- blogs, video and more.

Perfumers' Choice Awards 2011

Excellence in fragrance creation takes center stage

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China's Burgeoning Aromatics Industry

The growing demand for aromatics, particularly for those provided by nature’s multitude of wild plants, could indeed bring prosperity in the not too distant future to peasants living on land that may not be suitable for crops but is overgrown with plants whose value even Jia Baoyu wouldn’t have realized.

Sustainable Fragrances 2011 Announces Keynote

EPA's Paul Anastas will speak on his experiences with green chemistry

Beauty salon showcase with colorful bottles

P&G Brands Acquired by Coty

P&G accepted Coty's offer of $12.5 billion to merge 43 P&G beauty brands with Coty.

Fragrance: Creativity and the Job

Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.

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Fine Fragrance: Art or Business

Perfume has always been part of our environment, of our well-being, and will become more and more a sort of defense against the surrounding materialistic world. A touch of fantasy, an element of dream, of escape at “arms reach’’-or should we say “at flagon’s reach.”

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F&F Innovation and Brand Needs

A look at the innovation needs of food, beverage, and personal and home care brands, and a survey of recent F&F innovation literature.

Social media is expected to continue to influence the flavor and fragrance industry.

Editor's Note: Making an Impact

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Sillage Solutions at World Perfumery Congress

Sillage in fine fragrances is an important aspect of the perfume wearers' experience. At World Perfumery Congress, master perfumer Carlos Benaïm and John Brahms, Ph.D., both International Flavors and Fragrances, Inc. will discuss this topic and its technical applications for perfume making.

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Fragrance That Mists, Sticks and Slides

In terms of innovation, the fragrance industry has stepped into novel applications, such as scented temporary tattoos, to embrace fragrance in unexpected ways.

The Computer as the Perfumer’s Helper

By putting in the tremendous variety of detail that every perfumer must accumulate over many years of training and practice and retrieving it quickly, the computer makes the perfumer’s job both easier and more efficient.

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Belle Aire Creations Hires Clift Salyer

Belle Aire Creations has appointed Clift Salyer to the role of senior vice president of fragrance development and marketing.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

Brooklinen's Bright Idea offers scent notes of geranium, vetiver and cardamom.

Recent and Upcoming Launches in Fragrance

From fine fragrances and candles to sustainable packaging and holiday exclusives, here are the latest headlines in fragrance launches.

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