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The Scent of Home: From the Bedroom to the Living Room

As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.

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Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F

In a Q&A with Amy Marks-McGee, we learn how the F&F industry is driven through various wellness brands and products. She dives in further with explaining how delivery systems and sustainability are driving wellness product development.

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The New Power of Scent in Beauty

How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.

The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

Beauty Foods to Personal Care Formulations

Functionality positioning key in fragrances and overall formulations.

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A Fresh Start: RTD & Air Care in 2018

Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.

Company president Satoshi Masumura shared, 'The need to address mental health challenges will remain critical, so how fragrances augment positive emotional experiences will continue to be relevant.'

Takasago 2025 Fragrance Leaders & Newsmakers

Takasago is focused on maintaining sustainability in all of its operations when it comes to fragrance.

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Grimoires and the Magic of Scent

The history of fragrance is as mystical as it is violent, as alluring as it is mysterious. Unseen, powerful, spellbinding, we take a closer look at fragrance’s role in the occult texts and rituals of the past.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Natural Ingredients Are No Longer Optional in Personal Care

Essential oils provide solutions for all-natural labeling and clear ingredient demands.

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Forward Thinking: Scented Air

Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.

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2017 Leaderboard: Robertet Focuses on Organic Growth

While already having success in the F&F industry, Robertet plans to continue its growth with goals focusing on organic growth and continuing partnerships to develop new ingredients and work with technology.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.