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Type: Article

Section: Fragrance > Trends

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Editor's Note: Thriving into the Future

What is the state of naturals in 2016?

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The Future of Fragrance: World Perfumery Congress 2016

This year's congress brought together more than 1,100 attendees worldwide to discuss what makes "scents" in fragrance sustainability.

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The Juice: Inside Givaudan Perfumery School

Along with rigorously memorizing 500 materials within the first several months, training to become a perfumer requires a fine balance of passion, creativity, patience and technical skill.

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Forward Thinking: Sensory Sensations

New and interesting sensory concepts, products and restaurants continue to be introduced, such as flavor-enhanced products, mashups, edible nail polish, lifestyle destinations, scented spaces and immersive experiences.

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Creating a Partnership Between Fragrance and Cosmetic Actives

Moderator Rachel Grabenhofer led a panelist of industry leaders during the third day of the 2016 World Perfumery Congress to answer if fragrance houses can tap into the cosmetic actives market.

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WPC Panel Answers: Is It Easy Being Green?

A panelist of fragrance industry leaders discussed what it would take for an industry-wide tool and commitment to create green fragrances during the Designing and Assessing Green Fragrance workshop held on day two of the 2016 World Perfumery Congress.

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Endpoint. F&F Keeps the Score on Health

Where will "sustainability" lead fragrance and flavor next in health and wellness?

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The Juice: Ruth Mastenbroek

In an exclusive interview, Ruth Mastenbroek shares her experience as a budding perfumer in the industry whose job has taken her all over the world to ultimately create her own fragrance line.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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Endpoint: Is Willy Wonka* Running F&F's Reality?

This article reviews some state-of-the-art inventions in F&F, in hopes of sniffing out what's next.

Design and Creation of a Successful Major Fragrance

This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.

The First 50 Years were the Easiest: How to Survive as a Family Business

The next 50 years will be an exciting and rewarding experience for this company and for the entire industry. As long as we look forward to providing the public with safe and effective products and are ready for the changes that take place in society, then our businesses will stay healthy for everybody concerned.

Perfumer & Flavorist--Year One

With this issue we complete the first year of publication of Perfumer & Flavorist. We will take this opportunity to report to our subscribers regarding the aims of this publication as well as the future plans.

Present and Future of the Japanese Fragrance and Flavor Industry

In 1976, the Japanese fragrance and flavor industry handled products and imports of essential oils, fragrances, aromatic chemicals, and fragrances and flavors for food and cosmetics in a total quantity of 31,801 tons and a value of 79,126 million yen. At present, it is hard for us to give any definite prediction regarding the extent of the further growth which the fragrance and flavor industry will attain along with the development of related industries for food, cosmetics, toiletries, and other household items in the domestic market. The future is unclear, i.e., it can be forecast either to be very promising or to be a period of depression.

What influence do new fragrance materials have in perfumery?

Presentation to the British Society of Perfumers on January 20, 1977. Perfumery is certainly an ISM (defined as any distinctive doctrine or practice) and I = innovation S = success M = motivation. AN of these are ours by creative thought and NFMs to make the perfume that “stands out from the crowd.”

The Future of Perfumery?

British Society of Perfumers and Society of Cosmetic Chemists of Great Britain Third Joint Symposium--Report.

Personal Impressions on the Relationship between Buyers and Suppliers of Fragrance

Every marketer of fragrances wants to understand perfumery, odors, and the vocabulary of the art. This can be accomplished best by a continuing series of educational seminars presented by fragrance suppliers. The seminars are not sales pitches, but are simply educational presentations with smelling samples to illustrate the notes and vocabulary. They are attended by people in marketing, market research, R & D, sales, etc.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

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