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Section: Fragrance > Trends

Science, Sex, and Fragrance

The fact remains that odors and fragrances can provoke both positive and negative responses. You in your role as purveyors of fragrance can build in many positive responses to a particular product.

Bloom, Groom or Doom—Market Research Study of the Men’s Fragrance Market

The year is 1977; the place, New York City. The American perfumers, creators of fragrances, are gathered for their 23rd annual summit conference. There is an apparent problem with the direction of the men’s fragrance market. 1977 should he different from 1967 and 1957— and, hopefully, from 1987. But will it be? Will it be business as usual this year, or will someone plant seeds of doubt, question the usual, suggest the non or un-usual? Will someone seek out the new trends as well as dusting off the old patterns? Will someone, perhaps, see where we have been? Where we are? And, where we are going?

What future essential oils?

Communication between the essential oil supplier, fragrance supplier, and marketer must be improved. We are not always in a position to know which odor areas interest you. Your most creative fragrance ideas might be available today, with the right combination of natural products and natural-like aroma chemicals recently developed. This potent combination now allows for the greatest creative effort ever possible.

Creative process in perfumery

The process involved in the creation of a fragrance are many, complex, and terribly abstract. I would like to share with you my notions about how a perfume is created, primarily from the vantage point of what goes on in the perfumer's head. What are the sources of inspiration to the perfumer? How does a fragrance develop from concept to finished creation?

Basic features, structure, worldwide sales, and competitive situation of the flavor and fragrance industry

Demand for flavors and fragrances is constantly growing because these specialty/performance chemicals are incorporated mostly in consumer and industrial nondurable goods, most of which are everyday necessities, Thus, demand for flavors and fragrance is essentially a derived demand.

Tomorrow—perfumes or just odors?

This is an attempt to clarify the ideal art of perfumery for which I and a number of my perfumer friends strive. We are perfumers who know very well that we must apply ourselves to the needs of business but who have not given up our art, believing that it is still possible to follow passionately our marvelous craft--a craft that is the source of so many artistic emotions and so many disillusions, like steppingstone along the path to creation.

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

The Challenge of the 80s

26th Annual Symposium of the American Society of Perfumers.

The history of fashion

I figured that with the morning program so full of information about fragrances that I would discuss a related field--the history of fashion. This subject took me back to my college days when I was a major in chemistry and a minor in costuming and the history of fashion.

Past trips and future excapes

This is a fascinating moment in time--when we are all busily assessing the past and attempting to crystal gaze into the future. When the American Society of Perfumers held its first symposium in 1954, it is rather fascinating to note that according to every record I could find, not one fragrance was introduced on the American market. In 1979, 30 women's fragrances and 20 new men's scents debuted.

U.S. Market of Flavors & Fragrances

The U.S. flavor and fragrance industry occupies a very important place on the world scene (probably between 25% and 30% world market share). There is much confusion, misinterpretation and misunderstanding concerning its real market size and trends, which is due to an inadequate definition of terms and also to bad research and research methods.

Supercritical fluids for extraction of flavors and fragrances from natural products

The applications discussed in this article have been limited only to flavor and fragrance extraction. It should be noted that supercritical fluid extraction has a much wider range of applications. It can compete directly with two widely used separation process--distillation and solvent extraction.

Fragrance and the world around us

Today, a prime fragrance supplier needs a much bigger capital investment than ever before to service customers properly. Why? Much more equipment is needed to provide better stability and longer shelf life, and to comply with an ever-lengthening list of ingredient and manufacturing safety standards and environmental safeguards.

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

How to prosper in a world of corporate giants

Privately owned business opposed to corporate giants has its own characteristics, its own obligation, its own rules that create its specific image in the public's mind. It also requires a very strong personal involvement form its management and above all from its leader, who must constantly be available to represent the company, the product, and more than everything else a personal philosophy of what business means: not only money but enthusiasm, careful attention, and self-commitment.

The dynamics of fragrance marketing

Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.

Interrelation of trends in the American fragrance market and the essential oil industry

Continued dialogue and cooperation between essential oil suppliers and creative perfumers must be maintained and strengthened if the growing demands of the American market are to be satisfied.

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