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Section: Fragrance > Home Care

Improving Fragrance Performance Using Intensity Plots (iPlots)

One of the challenges faced by functional perfumery is balancing olfactive intensity and character of a fragrance through each product utilization stage. For a laundry detergent, such stages include directly out of the package (also called “point-of-purchase”), damp cloth immediately after washing, and dry cloth (typically 24 h) after washing.

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

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Maison Francis Kurkdjian Expands Aqua Universalis Laundry Care Products

Francis Kurkdjian created the scent as a modern, personal interpretation of the very classic eau de cologne with a magnified signature.

Puig Debuts WikiParfum Digital Platform for Perfume

The platform enables users to browse, compare and choose fragrances from a constantly updated library that currently includes about 19,600 scents.

Pura director of Fragrance Development, Hope Freeman discusses iconic scents for the seasons, timeless fragrances and her journey to the industry.

Pura's Hope Freeman Talks Timeless & Holiday Scent Trends

Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.

Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.

Pura Launches Madame X Fragrance in Collaboration with The Met

The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.

The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.

Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers

ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

Emily Trentacope, PhD (left) and Garret Boston, PMP (right)

American Cleaning Institute Adds EPA, FDA Experts to Leadership Team

New additions will assist the organization's sustainability and project management initiatives.

According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors

The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.

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