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Section: Fragrance > Home Care

4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.

Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day

The collection will feature a new limited-edition fragrance, 4Ever Sweet.

Madame X includes fragrance notes of apricot, bergamot, saffron and sandalwood.

Pura Launches Madame X Fragrance in Collaboration with The Met

The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

There is 74% candle ownership among Americans in the United States market, making it a leader with a robust infrastructure and a high usage incidence.

Global Candle Market Size to Reach $15.11B by 2030

The market is expected to grow at a CAGR of 6.17% from 2024 to 2030, emphasizing the growing appetite for candles in a myriad of forms.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions.

The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending

Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.

Jeana Wirtenberg (Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates)

Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner

Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.

The fragrance includes notes of heirloom tomato vines, oakmoss, vetiver, lemon zest, clove and lavender.

Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier

The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.

Emily Trentacope, PhD (left) and Garret Boston, PMP (right)

American Cleaning Institute Adds EPA, FDA Experts to Leadership Team

New additions will assist the organization's sustainability and project management initiatives.

The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.

Bath & Body Works Announces New CEO, Releases First Quarter Financial Results

The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors

The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.

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Cinnamyl acetate EU natural – potential from high quality natural ingredients [sample request]

At Techvina, we're passionate about providing the highest quality natural ingredients. Our production process of Cinnamyl Acetate Natural from Cassia Oil uses a modern fractional distillation system that provides the highest recovery efficiency.

DeCarlo holds a PhD in natural resources and environment from the University of Vermont and is currently a senior lecturer of sustainable supply chains and green operation at the university’s Grossman School of Business.

Regal Resins Appoints Dr. Anjanette DeCarlo as Regeneration and Sustainability Advisor

In this role, she will bring her 30 years of experience in natural resource management and sustainable development to the company’s operations.

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