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Section: Fragrance > Home Care

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

The collection will be available at aeraforhome.com, cariloha.com and in Cariloha stores worldwide.

Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home

The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.

Bath & Body Works Announces Summerween Collection, Introduces New Fragrance

The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.

The Disney Villains collection is inspired by two iconic villains: The Evil Queen and Maleficent.

Bath & Body Works Debuts Disney Villains-Inspired Fragrance Collection

The Disney Villains collection from Bath & Body Works will launch in both the United States and internationally in stores on September 3.

Improving Fragrance Performance Using Intensity Plots (iPlots)

One of the challenges faced by functional perfumery is balancing olfactive intensity and character of a fragrance through each product utilization stage. For a laundry detergent, such stages include directly out of the package (also called “point-of-purchase”), damp cloth immediately after washing, and dry cloth (typically 24 h) after washing.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

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Patent Pick: Fragrance Deposition in Liquid Crystal Surfactant Systems

Patent Picks are chosen by the editors from publicly available sources. Today's invention from IFF relates to fragrance capsules dispersed in lyotropic liquid crystalline surfactant phases for improved deposition.

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Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258

Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Pura and Studio McGee Collab on Fragrance Collection

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

The solvent in fragrances is much more than a simple diluent; it's crucial for solubilizing the diverse fragrance ingredients into a stable, homogenous solution.

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

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