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Section: Fragrance > Home Care

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Suds Up: Fragrance for Soaps

Discovering the secrets of scented soaps at World Perfumery Congress.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

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SC Johnson Highlights Progress Towards Transparency and Sustainability

SC Johnson has released its annual The Science Inside, a public report that details the company’s transparency and sustainability initiatives.

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Febreze Collabs With AIRIA for Smart Scent Diffuser

The diffuser dispenses micro-scent droplets of fragrance into the air of one's home.

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Editor's Note: So Fresh and So Clean

Today’s F&F products are reflective of consumer demands for personalization, wellness and environmental friendliness. This issue we explore these drivers more closely in laundry care, flavor labeling compliance, dairy innovations and more.

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Fragrance Fixatives Market Stays Stable through 2025

Per a recent report, the fragrance fixative market is projected to reach $1.79 billion by 2025, as consumer demand rises globally.

The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.

IFF Introduces AI-Powered ScentChat App

The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.

These scents are safe for sensitive skin, cruelty-free and vegan.

Skylar Clean Beauty x Aera Launch 3 Home Scents

The available scents are Coconut Cove, Lime Sands and Vanilla Sky.

Dr. Bronner's Sun+Earth Cannabis-Scented Bar Soap. Photo: East Fork Cultivars.

Dr. Bronner's Unveils Cannabis-Scented Bar Soap

The soap is a gift for anyone who donates $25 or more toward Sun+Earth Campaign.

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Over 3500 P&G Products are now Included Within SmartLabel

"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."

The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.

Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers

ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.

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Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

Industry Associations React to Negative Study on Scented Laundry Products

Take exception to study's methods, conclusions

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

dōTERRA has developed partnerships with small-scale ginger farmers through its Co-Impact Sourcing model.

dōTERRA Wins 2025 SEAL Sustainability Innovation Award

The SEAL Awards recognizing organizations leading in sustainable initiatives and corporate environmental responsibility.

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Patent Pick: Fragrance Deposition in Liquid Crystal Surfactant Systems

Patent Picks are chosen by the editors from publicly available sources. Today's invention from IFF relates to fragrance capsules dispersed in lyotropic liquid crystalline surfactant phases for improved deposition.

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