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Section: Fragrance > Home Care

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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?

The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.

Below 60° Debuts Fragrance Diffusers

The brand launched three scents, which are 100% natural fragrances derived from essential oils.

6 Opportunities for Fragrance in 2010

P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

The Spanish Leather scent starts with the freshness of cardamom and blue eucalyptus. The heart of the fragrance is built around orris butter and suede, while the base is a warm blend of amber, leather, cedarwood and tonka.

Sabine De Tscharner's Inspiration Behind Laundry Sauce's Spanish Leather Scent

From her deep connection with leather notes to the unique challenges of creating long-lasting scents for laundry, De Tscharner shares how the industry is evolving toward luxury fragrance experiences.

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Soap Steps into the Sustainable Era

A classic category is revived in the age of sustainability.

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Old Spice Sets Sail With Red Collection

Taking inspiration from current trends, Old Spice has released its Red Collection of scented body products.

ScentMatch Expands into Select Walmart Stores Across US

The retail launch includes 18 fragrances total, including nine in-store exclusive scents.

77% of respondents are comforted by the smell of home.

Survey: 51% of Americans Experience 'Scent-stalgia'

The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.

The three new fragrances will be available in cartridges sized for both of ScentAir’s smart home diffusers.

ScentAir Introduces Three New Sustainable Fragrances

The Sustainable Fragrances line uses exclusively essential oils and sustainably sourced, naturally derived and upcycled ingredients.

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SIMPPAR XIV: Scent, Place and the Story of Perfumery

Hosted by the French Society of Perfumers, the 14th SIMPPAR took place on June 5-6, 2019 in Paris featuring new and staple perfumery raw materials and the event's largest number of attendees and exhibitors to date.

Skylar's line of hand sanitizer.

Skylar Unveils Soothing Hand Sanitizer Line

The hand sanitizer line is being released in three different scents.

The collection includes two Dark Side and two Light Side soaps. Photo: Dr. Squatch.

Dr. Squatch x Star Wars Launch Soap Collab

The collaboration includes four soaps inside a collectors box.

The fragrances available were crafted to create a real-to-life experience in the home.

ScentWorx By Slatkin + Co. Available at Walmart

The lifestyle fragrance brand known for iconic, true-to-life scents is officially available at Walmart stores nationwide with offerings of candles and personal care items.

According to a Statista report, the worldwide personal care segment is projected to reach sales of nearly $167 billion in 2020 and $221 billion by 2024.

The Smell of Self-Care

Exploring the scents that help us unwind, from luxurious bath products and sensational skin care to unforgettable home fragrances and set-and-forget subscription services that deliver serenity to the doorstep.

According to Fortune Business Insights, the global pet care market was valued at $235.32 billion in 2022 and is projected to grow from $246.66 billion in 2023 to $368.88 billion by 2030.

Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors

The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.

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