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Section: Fragrance > Home Care
Home Care
SC Johnson Highlights Progress Towards Transparency and Sustainability
SC Johnson has released its annual The Science Inside, a public report that details the company’s transparency and sustainability initiatives.
Fine Fragrance
NEST Launches LE Collections
The niche perfumer has launched two new limited-edition collections: Linen, with a specialty laundry detergent, and Cedar Leaf & Lavender featuring limited-edition scented crystals.
Fine Fragrance
Keva Opens Amsterdam Creative Center, Expands in EMEA Region
The Mumbai-based company has grown its EMEA positioning with the recent acquisition of CFF and the opening of its first creative studio in Amsterdam.
Event Coverage
[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?
The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.
Home Care
Colgate-Palmolive Introduces Cleaning Products
Suavitel Complete is a laundry product, while Fabuloso Complete serves as an all-purpose cleaner. Both are available in two fragrances.
Event Coverage
The Smell of Clean at the World Perfumery Congress
During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.
Trends
World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
Trends
Forward Thinking: The Natural Evolution
Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.
Event Coverage
A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available
World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.
Fragrance
CPL Aromas Recognized by Dubai Chamber of Commerce
The company was recognized as Exporter of the Month in the category of “Company with the highest number of markets exported to” for June 2017.
Ingredients
Synthesizing Mayol from Cuminaldehyde
The authors discuss two distinct preparations of the widely used muguet ingredient from cuminaldehyde.
Home Care
Keeping Laundry Detergent Fresh
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.
Home Care
Unilever Discloses Fragrance Ingredients for European Markets
The proposed changes will launch first in UK and France and then roll out across all European countries by the end of 2018.
Fragrance
ACI Announces 2018-2019 Board of Directors
Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.
Personal Care/Beauty
Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line
Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.
Home Care
Old Spice Sets Sail With Red Collection
Taking inspiration from current trends, Old Spice has released its Red Collection of scented body products.
Event Coverage
Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Ingredients
Florol Market Sees Growth Through 2024
A recent report looked at the florol market, which is expected to see growth due to the rising demand for perfume and florols use in soaps and detergents.
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