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Section: Fragrance > Fine Fragrance
WPC Coverage
Exploring 150 Years of Vanillin with Symrise at
World Perfumery Congress
2024
Symrise VP senior perfumer, Alienor Massenet is set to share their insight on inventing new ambers during "Perfumers and Research: 150 Years of Vanillin."
Trends
[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez
In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.
Fine Fragrance
Principal Perfumer Clement Gavarry Shares How to Adapt to Evolving Job Demands
Readers also gain insight into Gavarry's project wins, advice for those entering the perfumery field and more.
WPC Coverage
Scentbird Rebrand and Customer Insight Highlighted in Exclusive
WPC On-Demand
Interview
CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.
Fine Fragrance
Escentric Molecules Breaks Down Minimalism in Fragrance Formulation Showcased in the M+ Collection
Launched in early March 2023, the collection consists of three fragrances.
WPC Coverage
New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024
There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.
Regulatory & Research
Scentmate by dsm-firmenich Reports Young Adult Consumers Seek Emotional Balance Through Scents
This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.
Fragrance
Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth
Fragrance
dsm-firmenich to Present at Swiss and Dutch Pavilions at Expo 2025 in Osaka
Expo 2025 is a global exposition intended to bring together people and innovations from around the world in an effort to address issues at a worldwide scale.
Fine Fragrance
Inter Parfums Becomes Exclusive Worldwide Fragrance Licensee for Donna Karan and DNKY Brands
Inter Parfums has already initiated developing strategic advancements and product lines, with an expectation to launch new fragrances under these brands in 2023.
Event Coverage
The 37th British Society of Perfumers Symposium Explores Natural and Renewable Ingredients
This year's theme “Sustainability of Natural and Synthetic Ingredients,” featured discussions on perfume history, sensory materials and renewable ingredients.
Fine Fragrance
Glossier Launches 2 Skin-scent Enhancers Rêve and Doux with Musky Ambrox Base
Impressions of You encourages users to layer by utilizing musky bases in each formula.
Trends
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Fine Fragrance
Ralph Lauren Taps Usher as Face of Club New York Eau de Parfum
The brand’s press release describes the fragrance as a celebration of New York’s “modern energy, authenticity and enduring excellence.”
Fragrance
Le Monde Gourmand Announces Collaboration with El Creativo to Launch Copal de Terre Fragrance
The fragrance, Copal de Terre, is an homage to El Creativo's Mexican heritage and artistic expression.
Ingredients
Eternis CEO Wilfrid Gambade on Growth Strategy, Sustainability, and the Future of Aroma Chemicals
Gambade shares his insights on what attracted him to the company, Eternis' ambitious growth strategy and how sustainability is at the heart of its operations.
Fragrance
PHLUR Partners with The Butcher’s Daughter, Launches Multi-Sensory Experience for New Hair & Body Mist
The limited-edition collaboration will be available at the restaurant's Los Angeles locations.
Fine Fragrance
How a Ghanaian Entrepreneur Built Maison Yusif from His Car Trunk to an Award-winning Brand
Maison Yusif was named "Niche Perfume of the Year," “Best Cosmetic Brand of the Year” and “Best Perfume Brand of the Year” two years in a row at the Ghanas Manufacturing and Industry Awards.
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