Scentmate by dsm-firmenich launched a report in October 2024 highlighting how spirituality has been rediscovered among young people through social media, especially for those seeking a path to emotional balance and inner peace. This trend is said to be redefining olfactory preferences, with increasing demand for fragrances that evoke spirituality.
Related: 6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich
According to Scentmate, the percentage of consumers interested in alternative rituals such as meditation, astrology, crystals, aromatherapy, tarot reading, etc., is growing, creating new types of spirituality that blend the mundane with the divine. As a result, olfactory notes related to spiritual rituals are combined with more refined scents that promote inner peace and balance.
Examples of Phenomenon
In this context, notes related to religious rituals, such as frankincense, purifying palo santo, mystic oud, or rosewood, are inspiring the market alongside lesser-known woods and resins.
There is a continuous pursuit of authenticity and spiritual connection in the creation of these fragrances. Some examples in the market include Smoky Soul by Olfactive Studio, Cannabis Dolce by Bois 1920, Santal Nirvana by Maison Rebatchi, and Heaven Can Wait by Frederic Malle.
Léa Martin, perfumery marketing specialist at Scentmate by dsm-firmenich, adds, "Many of the most enigmatic fragrances launched in 2023 were designed as talismans, capable of helping consumers find a connection with their spirituality."
