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Type: News
Section: Fragrance > Fine Fragrance
The program is designed to address key market challenges across fine fragrance, beauty, personal and home care.
IFF Announces China Scent Exploration Program
The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.
Jan 17th, 2025
The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.
Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology
The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.
Jan 16th, 2025
This milestone represents a key step in consolidating its expertise in fragrance creation in a competitive global market.
Eurofragance Appoints Three Master Perfumers
The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry.
Jan 16th, 2025
The Estée Lauder Companies first invested in Exuud in the second half of 2024.
Estée Lauder Companies Partners with Exuud on Technology Platform for Fragrance Innovation
The exclusive agreement will allow the Estée Lauder Companies to build upon Exuud's patented fragrance delivery system.
Jan 16th, 2025
The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.
Touchland Launches Fragrance Collection
The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.
Jan 16th, 2025
The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.
Longtake Launches Solid Perfume
The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.
Jan 13th, 2025
Wyld Notes will introduce a debut collection of five natural fine fragrances. The company will also launch an affiliate program, designed to be an extension of Young Living’s network marketing model.
Young Living Launches Wyld Notes
The company will officially launch in February of 2025.
Jan 10th, 2025
According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.
Fragrance Has Immense Momentum Going into 2025: New Data
Taken together, NielsenIQ notes 2024 trended "above historical sales levels."
Jan 9th, 2025
Fine’ry launched in 2023 and quickly became successful on TikTok.
Fine’ry Debuts Masculine Scent Collection
The new collection expands the audience reach of the brand while maintaining its gender-neutral mission.
Jan 9th, 2025
The four fragrances are infused with oxytocin peptides, the hormone associated with feelings of love and sensuality.
VEXA Beauty Launches Peptide-Infused Fragrance Line
The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes.
Jan 9th, 2025
Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'
Marie Claire Releases 10 Biggest Fragrance Trends for 2025
The ten trends reflect the influence of younger consumers on the industry.
Jan 9th, 2025
4Ever Sweet has notes of candied grape, sweet berry and powdered sugar, and evokes the scent of the nostalgic Sweethearts Candy.
Bath & Body Works Announces Collaboration with Sweethearts for Valentine’s Day
The collection will feature a new limited-edition fragrance, 4Ever Sweet.
Jan 9th, 2025
Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Jan 8th, 2025
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Top 5 Fragrance Headlines of December 2024
Learn more about the most-read articles of the past month.
Jan 1st, 2025
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Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
This relaunch unveils redesigned crown caps that symbolize both divine and earthly royalty.
Benigna Parfums Reintroduces Royal Essence Collection
The collection is crafted from rare, natural ingredients from around the world, and these ingredients draw inspiration from the reigns of kings and queens throughout history and their cultural heritage.
Dec 30th, 2024
According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.
Riverside Company Invests in Spanish Fragrances Business, Essential Compositions
Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.
Dec 19th, 2024
The Fragrance Atelier will be the home of the company’s new “La Maison des Parfums,” a dedicated center serving Estée Lauder’s fragrance brands.
The Estée Lauder Companies Announces Location for New Fragrance Atelier in Paris
The new atelier is expected to open in 2025.
Dec 19th, 2024
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