Personal care brand VEXA Beauty announced the launch of its first fragrance line infused with oxytocin peptides.
Oxytocin is a hormone that promotes positive feelings. It has earned the nickname “love hormone” for its role in childbirth and interactions between partners.
The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes. The brand’s founder said the team carefully selected scents that have been linked to feelings of happiness and sensuality in previous studies.
“Every fragrance is an artistic expression designed to deliver a complete sensory experience,” said founder Sabah Karimi. “The oxytocin peptides enhance the unique sensory nature of each fragrance and work with your body chemistry, creating something truly distinctive in the world of perfumery.”
VEXA Beauty also launched its VEXA Fusion butter, a body butter that acts as a fragrance primer to extend the wear of each scent.
Fragrance Highlights
Velvet Rush: Pomelo, Turkish rose, amber, vanilla
Siren No.9: Raspberry, neroli, vanilla orchid, sandalwood
Stiletto Nights: Crushed raspberry seed, wild honeysuckle, jasmine, caramelized praline
Fatale: Bergamot, Turkish rose, jasmine sambar, musk
