IFF Announces China Scent Exploration Program

The program is designed to address key market challenges across fine fragrance, beauty, personal and home care.
The program is designed to address key market challenges across fine fragrance, beauty, personal and home care.
Courtesy of IFF

On January 8, 2025, IFF announced the launch of its China Scent Exploration program, a consumer learning initiative designed to create fragrances for the Chinese region. 

The program is built on four strategic pillars: historical and cultural imprint, sensorial influences, consumer insights and artificial intelligence. Further, the program will tackle key market challenges in the region, such as evolving preferences for Chinese consumers and the need for culturally authentic fragrances. 

“The Chinese fragrance market represents one of our industry’s most exciting opportunities,” said Ana Paula Mendonça, president of scent at IFF. “By combining artificial intelligence with deep cultural insights for the first time, we’re transforming fragrance development in this dynamic market, unlocking unique opportunities for both global and local brands.”

Vice president of global human & consumer insights Arnaud Montet added, “Our research captures consumer opinions from tier-1 cities to emerging markets. This unprecedented scale of insights enables us to help brands develop targeted fragrances for specific regions and demographics, reducing development time and costs significantly.”

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