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149 Results
Section: Fragrance > Ambient Scent
Ambient Scent
A24 Releases Movie Themed Candles
The A24 x Joya Genre Candles Collection is available on A24's site.
Ambient Scent
Pour Moi Launches Zac Efron Scented Pillow Mist
The company launched seven fragrances reminiscent of celebrities including Harry Styles and Jennifer Aniston.
Ambient Scent
Zara Home Releases Food Inspired Candles
Due to their composition, the candles will continue to give off an aroma even after they’ve been blown out.
Ambient Scent
Daily Paper x Zenology Release Home Fragrance
The woody home fragrance is available online.
Fragrance
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Fragrance
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Ambient Scent
Zum by Indigo Wild Launches Four Amber Scented Products
The collection includes an amber body mist, soap, body wash and candle.
Ambient Scent
Zum by Indigo Wild Launches Five Pine-scented Products
Winter Pine offers scent notes of evergreen pine and other essential oils.
Ambient Scent
Nest Adds Pura Lime Zest & Matcha Scent to Home Fragrance Collection
The fragrance oil combines effervescent citrus notes with green tea and other energizing scents.
Fragrance
Eurofragance Appoints New CEO, Effective 2026
Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.
Event Coverage
Iberchem To Create Olfactory Experience at Expo 2020 Dubai
“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Ambient Scent
Global Candle Market Projected to Grow From 2021-2025
The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Regulatory & Research
IFRA Releases 2024 Annual Report
The association released a video highlighting achievements from the past year.
Ingredients
Iberchem SAU 2024 Leaders & Newsmakers
Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.
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