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Section: Fragrance > Ambient Scent
Ambient Scent
Rituals Launches New Car Fragrances, Extends Mini Travel Essentials
Rituals has added three new fragrances, as well as numerous new products.
Personal Care/Beauty
‘Tis the Season: Bath & Body Works Launches Holiday Fragrances
The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.
Ingredients
A revolution in fragrance: Lemon Myrtle – the new citrus
Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!
News
See The Latest Buzzing Headlines in Flavor and Fragrance
See which companies made headlines this week in F&F.
Ambient Scent
Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness
Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Fragrance
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Ambient Scent
Drake Adds Carby Musk to Better World Fragrance House
The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.
Ambient Scent
Stacey Soloman x Air Wick Launch Home Fragrance Collection
The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.
Ambient Scent
Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances
Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.
Ambient Scent
Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Ambient Scent
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Ambient Scent
Molton Brown Launches Home Fragrance Collection for Hotel Partnership
The Home Fragrance collection features five of Molton Brown’s most popular fragrances.
Fragrance
dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Ambient Scent
Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles
Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.
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