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Section: Fragrance > Ambient Scent

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

The Laundress and Aera Collaborate on Fragrance Capsules

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Brilliant Scents Debuts Fragrance Line and Diffusion Technology

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Glasshouse Fragrances' seasonal limited-edition Sugar Coated Harvest Candle collection includes two scents: In Season and Sweet Enough.

Glasshouse Fragrances Launches Sugar Coated Harvest Candle Collection

The two limited-edition candles were designed to capture the essence of the fall season.

The Voyant Candle Collection is available at voyantbydanica.com.

Danica Patrick Enters Fragrance with Voyant Candle Collection

The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

Four scents will be available including Sweeter Tings, Williamsburg Sleepover, Muskoka and Good Thoughts.

Drake Announces Candle Relaunch With Better World Fragrance House

All but one fragrance from the collection will be relaunched.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.

Holiday Fragrance in the Face of COVID-19: NPD

More than 35% of fragrance sales for the year happen during the holidays, according to NPD.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

Ventus Home and Ventus Ion are intended to purify the air and distribute natural fragrances that are eco-friendly with coverage up to 1,500 sq. ft.

NextScent Expands Ventus Air Purification and Fragrance Line

The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.

According to the company’s press release, the fragrance campus will bring together creative talents, R&D technicians and supply chain experts to maximize production capabilities and focus on local ingredient sourcing.

SFA NEROLI Opens New Fragrance Campus in Grasse, France

The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.

Rituals has added three new fragrances, as well as numerous new products. Photo: Rituals' Facebook.

Rituals Launches New Car Fragrances, Extends Mini Travel Essentials

Rituals has added three new fragrances, as well as numerous new products.

Photo courtesy of Bath & Body Works.

‘Tis the Season: Bath & Body Works Launches Holiday Fragrances

The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Catch up on the latest news throughout the F&F industry.

See The Latest Buzzing Headlines in Flavor and Fragrance

See which companies made headlines this week in F&F.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

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