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Section: Fragrance > Ambient Scent
Fine Fragrance
Pura and Studio McGee Collab on Fragrance Collection
Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.
Ambient Scent
Drake Adds Carby Musk to Better World Fragrance House
The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.
Ambient Scent
Stacey Soloman x Air Wick Launch Home Fragrance Collection
The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.
Fragrance
Fragrance Creators Association Adds Keva USA to its Membership
Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”
Fine Fragrance
From Fruity to Floral: Nest Fragrances Releases 3 Scents
The Wild Poppy, Rose Noir & Oud and Velvet Pear scents will be available in a variety of product formats starting in late January and early February 2019.
Ambient Scent
Lafco Debuts Absolute Collection Diffusers with Six Fine Fragrances
The aromatherapy diffuser market is projected to reach $3.8 billion by the end of 2031.
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Ambient Scent
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Ambient Scent
Molton Brown Launches Home Fragrance Collection for Hotel Partnership
The Home Fragrance collection features five of Molton Brown’s most popular fragrances.
Ambient Scent
Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles
Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.
Fragrance
Pura Launches Madame X Fragrance in Collaboration with The Met
The fragrance is inspired by John Singer Sargent’s 1883-84 oil painting.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Ambient Scent
Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States
The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance
The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.
Ambient Scent
Drake Debuts Winter Candle to Better World Fragrance House Collection
The collection of fragrances is crafted in collaboration with air care perfumer, Michael Carby.
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