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Section: Fragrance > Ambient Scent

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

The Laundress and Aera Collaborate on Fragrance Capsules

The four scent capsules are inspired by The Laundress' most popular products and are compatible with Aera diffusers.

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Brilliant Scents Debuts Fragrance Line and Diffusion Technology

Brilliant Scents’ CEO Eddie Betz talks tech, benefits and the company’s future.

Glasshouse Fragrances' seasonal limited-edition Sugar Coated Harvest Candle collection includes two scents: In Season and Sweet Enough.

Glasshouse Fragrances Launches Sugar Coated Harvest Candle Collection

The two limited-edition candles were designed to capture the essence of the fall season.

SuperBloom is described as a unique fragrance collection providing an intense and long-lasting fragrance experience.

Symrise Launches Fragrance Technologies SuperBloom & SymAqua

The technologies will be displayed at Detex 2024 from May 20-22, 2024, in Amman, Jordan.

The Voyant Candle Collection is available at voyantbydanica.com.

Danica Patrick Enters Fragrance with Voyant Candle Collection

The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.

Rituals has added three new fragrances, as well as numerous new products. Photo: Rituals' Facebook.

Rituals Launches New Car Fragrances, Extends Mini Travel Essentials

Rituals has added three new fragrances, as well as numerous new products.

Photo courtesy of Bath & Body Works.

‘Tis the Season: Bath & Body Works Launches Holiday Fragrances

The collection of 75-holiday fragrances features returning favorites like Vanilla Bean Noel, Winter Candy Apple and a new white agarwood, starflower and sandalwood scent.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Catch up on the latest news throughout the F&F industry.

See The Latest Buzzing Headlines in Flavor and Fragrance

See which companies made headlines this week in F&F.

Founder, Monisha Edwards, is on a mission to tackle mental health issues with products designed to de-stress environments.

Scent & Fire Fragrance Company Promotes Self-care for Mental Wellness

Founder Monisha Edwards is on a mission to tackle mental health issues with products designed to de-stress environments.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Pura and Studio McGee Collab on Fragrance Collection

Pura and Studio McGee, an interior design studio, have launched a collection of four fragrances.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

Better World Fragrance House Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Drake Adds Carby Musk to Better World Fragrance House

The relaunch of the Carby Musk candle features velvet, musk, floral, amber and soft marine notes.

Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.

Stacey Soloman x Air Wick Launch Home Fragrance Collection

The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.

The solvent in fragrances is much more than a simple diluent; it's crucial for solubilizing the diverse fragrance ingredients into a stable, homogenous solution.

Sustainable Solvents: Balancing Performance and Environmental Responsibility in Fragrances

Solvay's Augeo is a sustainable, high-performance solvent solution that positively contributes to olfactory performance.

The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.

Fragrance Diffusion Systems Innovator Scentys Opens Offices in United States

The establishment of Scentys Inc. in New York is designed strengthen partnerships with multinational perfume companies for olfactory experiences in-store.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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