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Section: Fragrance > Ambient Scent
Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Sep 1st, 2024
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Scentys is Innovating in Home Fragrance with an Eye to Sustainability
Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.
Sep 11th, 2023
The creation was designed to evoke the 'best of Joya’s NY heritage with the celebratory expressions of the Lunar New Year’s Wood Dragon.'
Joya Studio Captures the Smell of Fireworks with Year of the Dragon Candle
When lit, sparks of firecrackers explode to reveal soft floral notes and earthy hints.
Jul 10th, 2024
As the brand’s fifth annual Scent of the Year, Wonder features notes of white lavender, sparkling citrus and warm amber.
Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year
Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.
Mar 29th, 2023
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
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Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Aug 7th, 2024
The founding family executives of the house, Nestor Francisco Mendes and Rinaldo José Mendes, will continue to lead Vollmens.
Givaudan Acquires Majority Stake in Vollmens Fragrances to Strengthen Presence in Latin America
Vollmens Fragrances is based in Saltinho, Brazil and has been operating since 2004.
Jun 27th, 2025
The fragrance offers an ambient scent experience with notes of oud, citrus, bergamot and more.
Lumira Debuts Sphera Fragrance
The fragrance offers an ambient scent experience with notes of oud, citrus, bergamot and more.
Oct 21st, 2021
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Forward Thinking: Scented Air
Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.
Jan 25th, 2018
Annie Cantara creates Chicago scented candles.
Candlemaker Creates Chicago Inspired Scents
Local candle company uses Chicago neighborhoods as inspiration for scents.
Sep 4th, 2020
Scentbird has launched a line of seasonally-inspired candles.
Scentbird Launches Holiday Candle Line
The four seasonally-inspired scents include Cranberry and Spiked Pear; Dark Roast and Caramel; Blonde Tobacco and Cashmere; and Golden Milk and Honey.
Nov 22nd, 2019
Compatibility with waxes is a critical consideration when choosing a fragrance solvent.
Choosing the Right Fragrance Solvent
Maximizing performance while meeting sustainability and other consumer-driven metrics is a critical balance.
Mar 1st, 2021
The NPD Group reported that first-quarter 2020 U.S. prestige fragrance sales dropped 13% compared to 2019; however, growth was seen in home fragrance categories such as candles, diffusers, home scents and ancillary gift sets.
Forward Thinking: A Scented Home
Candles indicative of the current times, ethereal concepts, outdoor-inspired fragrances, fast-food scents, environmentally conscious products and smart diffusive technology are driving air care innovation.
Sep 1st, 2020
Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Jan 8th, 2025
Candle Club is a new subscription option for Scentbird members to receive luxury scented candles for an additional monthly fee.
Scentbird Announces Candle Club
Candle Club is a new subscription option for Scentbird members to receive luxury scented candles for an additional monthly fee.
Jun 8th, 2022
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Symrise AG's Renewable Linalools
The company offers linalool, linalyl acetate, and tetrahydrolinalool from renewable sources.
Jul 30th, 2019
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Patent Pick: 'Scen-vironmental' Control
Controlling the scent in an environment is no easy task; consider this patent the next time you're blasted with a fruity bathroom mega-masker, as it aims to address this challenge: to better control environmental fragrance.
Jan 27th, 2016
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Patent Pick: 'Smell-evision' Cartridge
Patent Picks are chosen by the editors from publicly available sources. Today's technology features a cartridge designed to release fragrance in conjunction with audio-visual displays.
Sep 11th, 2015
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