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Section: Fragrance > Ambient Scent

WoodWick Evergreen. Photo: Amazon U.K.

WoodWick's Evergreen Candle Smells Like a Christmas Tree

The candle also crackles as it burns, giving a fireplace feel to the home.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

Scentmatic x Biotope Host AI Scent Experience Pop-ups

AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.

According to the press release, Riverside’s company officials intend to enhance Essential Composition’s commercial and R&D capabilities to support growth.

Riverside Company Invests in Spanish Fragrances Business, Essential Compositions

Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.

The scent for Goop's Hands Off My Vagina candle was made from hinoki cypress, damascene rose, toasted cacao and coriander.

Goop Launches: Exfoliating Jelly Cleanser and Pro-choice Candle

Goop will donate $25 for each candle sold on its website and retail stores to the ACLU Foundation’s Reproductive Freedom Project.

Ventus Home and Ventus Ion are intended to purify the air and distribute natural fragrances that are eco-friendly with coverage up to 1,500 sq. ft.

NextScent Expands Ventus Air Purification and Fragrance Line

The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

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[Updated] The Fine Art of Scent: WPC Art Exhibit Preview

New to the event, the WPC art exhibit will explore the growing world of olfactory art with three artists.

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Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

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Scentys is Innovating in Home Fragrance with an Eye to Sustainability

Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.

Iberchem's WaveMotion® is a neuroscientific investigation program to scientifically evaluate the impact of fragrance on human psychology and physiology. Scroll to tune in!

[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation

Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.

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Patent Pick: Scent-emitting Doorways, Sinks, Stalls and Other Fixtures

Say goodbye to the days of urinal cake deodorizers. This invention from Impact Products is putting scent directly into restroom walls, towel dispensers, sink counters and more, as this patent describes.

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[video] Two Sense: Exploring an Industrial Art with Laurent Mercier

Eurofragrance's CEO discusses the company's latest U.S. acquisition and shares his perspective on creativity with purpose.

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Air Care: How Scent & Strategy Combine to Expand Category Growth

Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.

Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.

Iberchem Senior Perfumer Encarni Lorente Receives Bronze Award at DETEX

Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.

The Aroma Mosaic Diffuser offers over six hours of mist time and is compatible with any of Saje's natural essential oils.

Saje Natural Wellness x The Little Market Launch Limited Edition Diffuser

The Aroma Mosaic Diffuser offers over six hours of mist time and is compatible with any of Saje's natural essential oils.

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Revitalizing rose cultivation and a future in essential oils in Azerbaijan

Revitalizing rosa damascena cultivation and oil production in Azerbaijan’s picturesque Alazani Valley, Lecheq Farm & Distillery share a glimpse of their ethically produced treasures.

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