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Section: Fragrance > Ambient Scent
Ambient Scent
ASP Announces 2011 Perfumers' Choice Awards Finalists
Voting ends April 1
Fragrance
Top 5 Fragrance Headlines of July 2025
Discover which articles on fragrance caught our readers' eye.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Ambient Scent
Yankee Candle Reveals the 2021 Scent of the Year
The scent brings together a combination of fragrances from around the globe, igniting a renewed feelings of discovery, energy and connection.
Event Coverage
Iberchem To Create Olfactory Experience at Expo 2020 Dubai
“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.
Ambient Scent
US Home Fragrances to Reach $6 Billion by 2012
According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.
Fine Fragrance
[Podcast] State of Perfumery in 2019 With Kari Arienti
"Perfumery today is vastly different than perfumery twenty years ago. In the last few years, we've had so many raw material crises that it has shaken our industry to the core," said Arienti.
Fragrance
The Fragrance Foundation Announces Finalists, Winners of 2025 Awards
The winners will be announced at a ceremony on June 6, 2025.
Ambient Scent
Scented Candles Global Market to Reach $677.8M by 2030
The scented candles market in the United States is estimated at $145.7 million in the year 2022.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Beverage
3 Articles You Might Have Missed in P&F January 2019
The Jan. 2019 issue of P&F feature discussions on the FEMA GRAS list, creating candle scents, dairy innovations and more.
Ambient Scent
Adhespack Launching Plastic-Free Scent Ticket at Luxepack Monaco 2022
When the Plastic-free Scent Ticket passes through the dispenser nozzle, it activates and releases the fragrance.
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Fragrance
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Trends
Holiday Fragrance in the Face of COVID-19: NPD
More than 35% of fragrance sales for the year happen during the holidays, according to NPD.
Ambient Scent
ScentAir Adds 2 Scents to Line of Pet Calming Fragrances
Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.
Ambient Scent
Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year
Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.
Ambient Scent
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
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