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Section: Fragrance > Ambient Scent

37th Annual FiFi Winners

In its 60th year, the Fragrance Foundation celebrates the history and future of fragrance.

Here For The Burn's New Year candle collection. Photo: Here For The Burn.

New Year, New Me Candle Debuts for 2021

To ring in 2021, Here for the Burn has released three new candle prints, with a choice of two scents.

US Home Fragrances to Reach $6 Billion by 2012

According to Packaged Facts, the market for home fragrance products in the United States has shifted over the last several years due to the performance of mass-market air fresheners; report cites the successful promotion of P&G's Febreze line.

Discovery brings home scents from around the globe, transporting people to new cultures, whether it be through food, fashion, or décor.

Yankee Candle Reveals the 2021 Scent of the Year

The scent brings together a combination of fragrances from around the globe, igniting a renewed feelings of discovery, energy and connection.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.

Iberchem To Create Olfactory Experience at Expo 2020 Dubai

“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.

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[Podcast] State of Perfumery in 2019 With Kari Arienti

"Perfumery today is vastly different than perfumery twenty years ago. In the last few years, we've had so many raw material crises that it has shaken our industry to the core," said Arienti.

The Fragrance Foundation announced the finalists for the 2025 Fragrance Foundation Awards, as well as the winners of five categories.

The Fragrance Foundation Announces Finalists, Winners of 2025 Awards

The winners will be announced at a ceremony on June 6, 2025.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

The new version of Adhespack's fragrance label features a plastic reduction of more than 50%, all without losing olfactory fidelity.

Adhespack Launching Plastic-Free Scent Ticket at Luxepack Monaco 2022

When the Plastic-free Scent Ticket passes through the dispenser nozzle, it activates and releases the fragrance.

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

Scented Candles Global Market to Reach $677.8M by 2030

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

Designer and Fragrance Foundation hall of fame honoree, Marc Jacobs at the 37th Annual FiFi Awards.

37th Annual FiFi Winners

In its 60th year, the Fragrance Foundation celebrates the history and future of fragrance.

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year

Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.

Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen.

Lincoln Introduces Full In-cabin Digital Scent Collection for 2024 Lincoln Nautilus

Clients will receive a collection of three in-cabin scents, with the option to purchase four new scents.

The fragrances are complemented by ScentAir's Odor Neutralizing technology, effectively combating unwanted pet odors at a molecular level.

ScentAir Adds 2 Scents to Line of Pet Calming Fragrances

Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.

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