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Section: Fragrance > Ambient Scent

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

The fragrance is inspired by Michigan's freshwater coastline, wineries and lavender fields.

Pure Michigan Collaborates with The Aroma Labs, Launches Summer Fragrance

The fragrance was developed in collaboration with custom perfumery The Aroma Labs and is one of four seasonal scents.

Four scents will be available including Sweeter Tings, Williamsburg Sleepover, Muskoka and Good Thoughts.

Drake Announces Candle Relaunch With Better World Fragrance House

All but one fragrance from the collection will be relaunched.

Something Scented offers scent notes of sandalwood, amber and magnolia.

Literie Partners with Fashion Designer Arielle Charnas on Candle

Something Scented offers scent notes of sandalwood, amber and magnolia.

Visitors were invited to sample the fragrance collections while listening to curated music collections.

Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia

The Scentphony combined the expertise of the company's perfumers and a music composer.

Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.

Iberchem To Create Olfactory Experience at Expo 2020 Dubai

“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.

Sized Right Graphic Element 2 Proposal 16 I9 72 Dpi

Scentys is Innovating in Home Fragrance with an Eye to Sustainability

Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

The company is maintaining its guidance for full-year 2025 net sales at 1% to 3% growth.

Bath & Body Works Announces New CEO, Releases First Quarter Financial Results

The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.

Considered topics included management effectiveness, perks and fostering employee growth. Photo: Pura's Facebook.

Pura Ranked Among Best Places to Work by Inc. Magazine

Considered topics included management effectiveness, perks and fostering employee growth.

The 16-inch teddy bear shows off pumpkin orange-colored fur, sparkly gold paws and ears and a scent to match.

Build-A-Bear Releases Pumpkin Spice Scented Bear for Fall

The 16-inch teddy bear shows off pumpkin orange-colored fur, sparkly gold paws and ears and a scent to match.

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[Podcast] What's New in Natural With Amy Marks-McGee?

Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.

To celebrate National Pickle Day, the candle looks and smells like a real Vlasic pickle jar.

New Candle Scent Designed to Mimic A Jar of Vlasic Pickles

Infuse your home with the fresh scent of a jar of Vlasic pickles.

Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.

Behind the Fragrance at Day 3 of the World Perfumery Congress

The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

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