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Section: Flavor > Trends

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Labeling Vanilla Flavorings and Vanilla-Flavored Foods in the U.S.

Vanilla flavorings are the only flavorings subject to a federal standard of identity. An understanding of the vanilla standard and the general flavoring labeling regulations is necessary to properly label vanilla flavorings and the foods to which they are added.

Vanilla is Still America's Favorite Ice Cream Flavor

According to an International Ice Cream Association (IICA) survey, the top three ice cream flavors in the U.S. are vanilla, followed by chocolate and butter pecan.

Solvay's Govanil Vanilla Flavor Wins ICIS Award for Best Product Innovation

The company's new generation of vanilla flavors, Govanil, allow for a lower use of fat and sugar in pastry, bakery and chocolate food products.

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White Biotechnology Growing in Popularity Among Indian Flavors and Fragrance Industry

As India’s population and food processing industry grows, new technologies are being explored to keep up with the demand of processed foods. These new technologies will be used to develop new flavors and fragrances.

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Forward Thinking: Sweet on Vanilla

Vanilla is a tried-and-true flavor and fragrance that connotes warmth and comfort. In flavor, it’s most commonly used in ice cream and confections. In fragrance, it crosses categories including air care, fine fragrance and personal care.

Guest Column: Vanilla Market Report

Between bear and bull

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

Guest Column: Vanilla Market Report

The question then is, when will the market resume its upward trend? The answer is: probably today

Last Word: Vanilla, Ethics, and Market Drivers

A conversation with Scott May, VP, global sweet goods, Givaudan

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Chocolate and Vanilla Mix for Madagascar Project

Barry Callebaut, producer of cocoa and chocolate, and Prova, manufacturer of vanilla extracts and flavors, have joined forces to launch a project in Madagascar that stabilizes the revenues of vanilla farmers by introducing cocoa farming.

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Firmenich Invests in Second Major Madagascar-Based Vanilla Project

The project involves 3,000 vanilla producers and aims to increase food security, while tripling their revenue and providing sustainable, high-quality vanilla over a 10-year span.

Bad Vanilla Crops in Mexico, India Won't Affect Pricing

Madagascar had a healthy harvest and should be able to sustain the market

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White Chocolate Spells Success For Peeps and Hershey’s

Peeps and Hershey’s introduced their new flavor trends for the year, satisfying consumers with a maple brown sugar and white chocolate Peep and a birthday cake Hershey’s Kiss.

The macro-trends were validated and future-proofed with the help of leading experts and futurists from the food and beverage industry.

Givaudan FlavourVision Report Names 5 Consumer Trends Offering White Space in F&B

FlavourVision is said to draw on expertise from world-renowned experts in design, anthropology, futurology, holistic-wellbeing, sustainability and sensorial research.

Holiday flavors and spicier notes are more prominent during the Fall and Winter when people seek a sense of coziness and comfort as the days become shorter, according to FlavorSum's guide.

FlavorSum Releases 2025 Seasonal Flavor Guide

The guide offers an overview of seasonal flavor trends across spring, summer, fall and winter in various food and beverage categories.

Part 1 of the Flavorcon trend prediction series is said to examine people's changing expectations about food and beverage brands.

FlavorSum Releases 2024 Flavor Trend Predictions

FlavorSum has released its 2024 flavor trend predictions for the food and beverage space in a two-part blog series.

Social media can inspire people to try new tastes, and in 2023, this trend is expected to grow.

FlavorSum Releases 2023 Food & Beverage Flavor Trend Report

The report features flavors that target health, experience-driven tastes and more.

Flavor Creation: Fusion Flavors

Fusion flavors, or blends, have been around since the cavemen discovered that a cooked, smoky leg of dinosaur had a much better taste than the raw version.

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