On December 5, 2024, North American flavor producer FlavorSum announced the launch of its 2025 Seasonal Flavor Guide for food and beverage developers. The guide offers an overview of seasonal flavor trends across spring, summer, fall and winter in various categories.
FlavorSum’s chief commercial officer Dave Franz said, “We know that four in ten North American shoppers will respond to limited-time food and beverages. Designing a seasonal flavor requires an understanding of the fit between the taste profile and shopper expectations. We can support seasonal LTOs with insights, flavor creation, application support, process validation and commercialization expertise."
Report Highlights
The top flavor associated with fall and winter in the bakery category is gingerbread.
The sugar confectionary category experienced the largest growth in launches with a seasonal/limited edition claim in the past five years at a 27% increase.
The top flavor associated with spring and summer in the refreshing beverages category is blood orange.
!['[R]etaining this next generation will depend on continuing to position flavor science as a field where individuals can combine scientific excellence with creativity and real-world impact, shaping how consumers experience food in ways that improve both health and sustainability,' says John Savage, IOFI president and president and CEO of Taste at Kerry.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/john-savage.Cws5vQDBLp.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
