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Section: Fragrance
Event Coverage
FMA Board Meeting Review
A letter from
Sean Traynor
(FMA president, Takasago International Corp.) summarizing the
FMA
Board's meeting in Fall 2006, and the future of the organization.
Ingredients
Tea Black Leaf Absolute
Useful in flavor and fragrance, this ingredient from Payan Bertrand offers floral, fruity effects.
Trends
Forward Thinking: By Nature
As natural continues to evolve in F&F retail, products are seeing more transparent labels and innovative formulations using natural ingredients designed to nurture and inspire consumers to pursue healthier lives.
Event Coverage
Balancing Trust and Excitement
Karyn Khoury on exploring opportunity in uncertainty for consumer needs, fragrance trends and winning strategies.
Ingredients
China's Burgeoning Aromatics Industry
The growing demand for aromatics, particularly for those provided by nature’s multitude of wild plants, could indeed bring prosperity in the not too distant future to peasants living on land that may not be suitable for crops but is overgrown with plants whose value even Jia Baoyu wouldn’t have realized.
Trends
Il. Bloomingdales Men’s Fragrance
Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.
Ingredients
Para-Hydroxy Phenyl Butanone
The organoleptic impression of this chemical is so specific (somewhat like vanillin’s relationship to vanilla), that most of us refer to this material by its functionally derived name raspberry ketone. Thus shall it be referred to throughout this review.
Home Care
Curio Brands Acquires Otherland
This acquisition will expand on Curio's leadership within the luxury home fragrance space.
Ingredients
Givaudan Introduces Blossom Lab
The Blossom Lab is designed from repurposed shipping crates and will allow for natural extraction from fresh plants.
Fine Fragrance
Byredo Relaunches Mister Marvelous
Mister Marvelous is a citrus fragrance with floral, woody notes.
Ingredients
OQEMA's Benzoin gum, Vietnam
Ingredients
Berjé's Methyl octine carbonate
Regulatory & Research
Baralan Introduces Applicator 15
Applicator 15 is said to be more precise than a spray nozzle and allows for easy, accurate dispensing of product in small doses wherever users desire.
Flavor
WFFC Announces New Board
Women in Flavor & Fragrance Commerce (WFFC) announced the 2016 general board of directors.
Fragrance
Bell Announces New Hires
Bell announced the hiring of new management and a new senior perfumer.
Trends
IFF Rocks the Botanicals
The New York Botanical Garden joined IFF and Caswell-Massey in a botanical personal care line featuring delicate floral scents. The collaboration has unique fragrances in its future sights.
Fine Fragrance
Powell's Bookstore Releases Fragrance
The fragrance is packaged in a faux book and is said to be reminiscent of the bookstore.
Trends
Breakthrough Creativity and Psychographics
This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.
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