Givaudan introduces Blossom Lab, a mobile lab that allows for natural extraction techniques and crafts new qualities of perfumery ingredients directly from fresh plants in the field.
The Blossom Lab is designed from repurposed shipping containers and will travel by truck or boat to its designated sites.
The Blossom Lab adds to leverage Givaudan's network of 'Naturals at Origin' approach while supporting its Naturality Platform, an initiative that enables perfumers and customers to create nature-conscious fragrances.
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Maurizio Volpi, president Givaudan Fragrance & Beauty, said, "The Blossom Lab is an exciting advance in perfumery that brings a functional high-tech laboratory to work in a responsible way with nature's freshest, most unique ingredients directly in the field. We are thrilled to explore the myriad possibilities offered by this innovation, which is fully aligned with our ambition to create sustainable and unparalleled new scents for consumers all around the world to enjoy."