Givaudan Debuts Digital Sensory Insights Tool

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Givaudan's new Aroma Kiosk provides consumer data and personalized preferences in real time through a user-friendly AI algorithm.

Givaudan Taste & Wellbeing has launched a new digital sensory insights tool called the Aroma Kiosk. Designed to connect with consumers in dynamic environments such as grocery, universities and shopping malls, the Aroma Kiosk gathers valuable consumer insights and recommend products in real time.

Related: Givaudan Debuts Naturality Index

Compact and mobile, the Aroma Kiosk combines a user-friendly touch screen linked to Givaudan’s artificial intelligence algorithm ATOM 2.0 (Advanced Tools for Modelling) and proprietary VAS technology. Consumers smell and rate different aroma profiles, then the data are translated into personalized flavor preferences using an AI-based algorithm.

The Aroma Kiosks can be used to create customized surveys, collect consumer data, offer personalized preferences in real time, and make smart recommendations on market products. The results can be segmented based on consumer demographics, allowing for the creation of highly tailored, crowdsourced products.

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The new units have been extensively tested with consumers around the world, including an alcoholic beverage company in South Africa to identify the most preferred flavors for different alcoholic applications. The Aroma Kiosk offered an intuitive method for collecting consumer preference data for alcoholic products over a period of three days. The team collected data from 150+ consumers in a shopping mall in Johannesburg to deliver compatible products.

Fabio Campanile, head of Global Science & Technology, Taste & Wellbeing, said, “The Aroma Kiosk is a game changer that allows us to crowdsource information on consumer preferences quickly, across many different demographics. The units are at the forefront of digital sensory innovation. Their portability allows them to be situated in public environments, making them particularly powerful. The Kiosks can be customized for any type of product and can be used in a nearly limitless range of environments, representing a major step toward accessing consumers everywhere, every day, all while data is collected and flows in real time.”

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