Givaudan is accelerating its journey towards nature-conscious creations with the launch of its Naturality Index.
Related: Givaudan Debuts AI Tools for Product Development
The Naturality Index is a one-of-a-kind assessment tool that allows perfumers to factor in the environmental impact of their ingredient selection.
The tool assesses ingredients and formulas against a number of measures that affect fragrance sustainability, such as biodegradability, renewability and sourcing.
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The index covers four pillars: Environmental Positive Impact, Ingredient Origin, Energy Efficiency and Responsible Sourcing.
The Naturality Index is part of the overarching Naturality Platform, a massive undertaking initiated some years ago to generate a unique way to utilize a nature-conscious palette, as well as a vision for future sustainable creations that bring a positive impact for consumers.
President of Givaudan’s Fragrance & Beauty, Maurizio Volpi, said, “With consumers increasingly looking for creative yet sustainable fragrances, our Naturality Index is an invaluable tool to deliver nature-conscious fragrance creation. It provides our perfumers with a new dimension to aid the creative process and offers our customers a solid and unique sustainability measurement of their olfactive solutions.”
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