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13 Results
Type: Podcast
Section: Fragrance
Fragrance
[Podcast] Firmenich Launches 2020 Sharing Innovation Collection
Perfumer Wessel-Jan Kos sat down with us to discuss the company's 2020 Sharing Innovation collection, including fragrance applications, ingredient versatility and the company's unique approach to supercritical fluid extraction.
Fine Fragrance
[Podcast] State of Perfumery in 2019 With Kari Arienti
"Perfumery today is vastly different than perfumery twenty years ago. In the last few years, we've had so many raw material crises that it has shaken our industry to the core," said Arienti.
Audio
[podcast] Two Sense: Perfumer Neha Okhade Talks Fragrance Trends Leading Up To
WPC
2022
The perfumer weighs in on trends and factors impacting the fragrance industry.
Audio
[podcast] Can the Fragrance Industry Adopt a Common Vernacular for Consumer’s Sake?
The Two Sense podcast returns with two former guests, Alison Freedman (senior flavorist, dsm-firmenich) and Mark Knitowski (president, MAK E2E consulting).
Audio
[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries
Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.
Audio
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Personal Care/Beauty
[podcast] Layering Experiences to Create Product Complexity
"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.
Fine Fragrance
[Podcast] Understanding the Niche Consumer with Sue Phillips
In our first Two Sense interview of 2018, we sit down with Sue Phillips, owner of NYC-based The Scentarium, to discuss the niche fragrance market and its evolving, ingredient-savvy consumer.
Regulatory & Research
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
Personal Care/Beauty
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Audio
[podcast] AI's Evolving Role in Fragrance & Consumer Perception with Mark Knitowski
In preparation for the WPC's panel "The Perfumer's Take on Artificial Intelligence," managing editor Jenna Troyli connected with MAK E2E president, Mark Knitowski.
Event Coverage
[Podcast] Talking Fragrance Trends With Eddie Bulliqi at the World Perfumery Congress
"One thing that you are seeing across every single category is that people are becoming more interested in unique profiles," Bulliqi says.
Audio
[podcast] You Can’t Insure Your Nose: A Conversation with The World Taste & Smell Association
How can we create community and raise awareness for individuals experiencing loss of taste and smell or distressing distortions of these senses?
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