Search Perfumer & Flavorist

4 Results
Type: Podcast
Section: Fragrance > Regulatory & Research
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Two Sense: Fragrance Marketing & Understanding Consumer Perception
In this podcast, Mark Knitowski discusses the intricacies of blind smell tests with consumers, fragrance marketing and more.
Dec 20th, 2022
CT_Berje_podcast-part7_850x425
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
May 10th, 2019
CT_Berje_podcast2_850x425
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Nov 5th, 2018
Adobe Stock 258176682
[podcast] You Can’t Insure Your Nose: A Conversation with The World Taste & Smell Association
How can we create community and raise awareness for individuals experiencing loss of taste and smell or distressing distortions of these senses?
Jun 14th, 2024
Page 1 of 1