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Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.
PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent
The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.
Oct 24th, 2024
With in the 'The Future Of Ai X Fragrance' article, Symrise VP senior perfumer Dave Apel is part of an internal cross-disciplinary group that runs the Philyra program. Discover more in the link below.
AI & Fragrance Ingredient Profiles Highlighted in January 2023 Issue
Only searching for fragranced items? Look no further, here are the January highlights.
Jan 12th, 2023
With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Mar 5th, 2025
Artificial intelligence isn’t a novel topic, but it seems that now, more than ever, perfumers are beginning to speak up about AI’s place in formulation.
Givaudan, Robertet and Symrise Perfumers Talk AI in Fragrance
ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.
Mar 25th, 2024
The tech is designed to enable customers to 'realize their olfactory vision with unsurpassed sampling speed in China’s unique e-commerce market.'
Givaudan x TMIC to Launch First AI-powered Fragrance Co-creation Service in China
The tech is designed to enable customers to "realize their olfactory vision with unsurpassed sampling speed in China’s unique e-commerce market."
Oct 17th, 2022
The Kaorium system enables a poetic interactive experience that invites consumers to smell, reflect and experience, building a new relationship to fragrances in a retail setting.
The Future of AI x Fragrance Showcased at World Perfumery Congress 2022
The WPC 2022 provided a preview of a sensory future combining human expertise and computing precision.
Nov 15th, 2022
Aerial view of Manhattan skyline with downtown towers, waterfront, and blue sky
As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India
The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.
Jun 4th, 2026
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[video] Symrise, IBM Research Bring AI to Fine Fragrance
The organizations have teamed up on an artificial intelligence system for designing new scents, which has been used to create two new fragrances for Brazilian cosmetics company O Boticario.
Oct 24th, 2018
Close-up of human nose with ethereal blue and orange smoke visualizing sensory perception
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Oct 28th, 2025
According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.
AI Perfume Tops Charts on Exploding Topics
According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.
Nov 22nd, 2023
Ninu's smart perfume for her and for him. Photo: Ninu.
Ninu Launches Smartphone Powered Perfume
The perfume is controlled through AI based smartphone app to create customizable scents for men and women.
Jan 15th, 2021
Pf January2023 Facebookcover
The January 2023 Issue is Now Live
Start the new year off with industry insights, trend forecasts and the latest research.
Jan 2nd, 2023
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Artificial Intelligence: The Future of Fragrance
Stepping into the age of digital fragrance at WPC.
Feb 14th, 2020
From research and development platforms to consumer experiences, the investment and curiosity of artificial intelligence for flavor and fragrance formulation is growing. Will 2023 host the next big AI launch in F&F?
Top 5 Perfumer & Flavorist+ Trends of 2022
This year was filled with headlines of industry leaders investing in the future of F&F. Discover the 5 hottest topics.
Dec 30th, 2022
Scentaurus Melrose is designed to deliver a long-lasting, floral, green effect with honey and linden blossom facets.
Givaudan Debuts Biodegradable Molecule Scentaurus Melrose
Scentaurus Melrose is designed to deliver a long-lasting, floral, green effect with honey and linden blossom facets.
Oct 19th, 2022
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Nov 11th, 2022
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Through AI and Crowdsourcing, Symrise Creates the Scent of Berlin
Over the course of six weeks the company ran an interactive and collaborative project, during which interested Berliners visiting the Bikini shopping mall could help Philyra develop a new fragrance.
Jul 1st, 2019
OVR's ION3's reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.
[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance
Discover the latest AI platforms, technology and partnerships.
Feb 7th, 2023
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