Bolloré Logistics Names Head of Luxury Vertical for Americas

Bolloré Logistics has announced the appointment of Jean-Baptiste Buée a head of Luxury for the Americas. Based in New Jersey, Buée will report to Marc Sawaya, vice president of sales, North America. This new recruitment comes after the recent appointment of Nathalie Leger as global vice president of the Luxury, Perfumes and Cosmetics vertical and will support the company’s strategy to expand its activities in the luxury sector.

Buée has a master’s degree from EDHEC Business School. He comes from Bolloré Logistics France where he most recently held the role of global key account manager for leading luxury groups. His responsibilities included client relationships, improving and growing the client’s business by identifying and implementing new and sustainable global trade. Prior to joining Bolloré Logistics, Buée held various positions in particular Trade Lane Manager North America with DHL Global Forwarding and Sales Development positions with K&N and UPS SCS, as well as Air France/KLM Cargo.

Buée will work with the entire Americas region in collaboration with the local sales team in United States, Canada and Latin America to gain new accounts. He will also be responsible to coordinate activities with the global vertical team to support the company’s strategy for growth in this key vertical.

Sawaya said, “This position falls in a very strategic and growing industry for the company, and we are delighted to have Jean-Baptiste leading this vertical in the Americas region. He brings the knowledge and experience of working with the world’s leading luxury fashion brands and with him, we have been able to gain another very experienced industry expert to join our vertical team.”

Buée said, “I am thrilled to join Bolloré Logistics Americas. Luxury clients have very unique supply chain requirements and are looking for a reliable logistics partner that understand their needs. I look forward to working with such a passionate team in the Americas through supporting our clients with innovative and sustainable end-to-end solutions.”