Treatt has added to its sugar reduction capabilities with the introduction of its Brix Booster portfolio.
Related: Treatt Expands Natural Citrus Extracts Range
The range extension follows the first Brix Booster and is in response to increasing consumer demand for authentic, sugar-like flavors which meet healthier living needs without compromising on taste.
The expanded range offers blends of all-natural, sweet ingredients, essences and aromas that do not add calories to finished beverages, delivering everything from subtle sugar cane notes to bold sugar profiles with rich molasses nuances.
Brix boosting benefits include:
- Increases sweetness perception
- Improves mouthfeel
- Improves authentic sugar profile when formulating with high-intensity sweeteners (HIS)
- Lifts overall flavor profile of beverage
The range consists of three sugar taste profiles for any application:
- Brix Booster 9884 has a mild sugar flavor profile, reminiscent of unrefined sugar or sugar cane. Designed to work well with flavored waters, lemonade, citrus and berry flavor beverage applications.
- Brix Booster 9885 is said to have a rich sugar flavor profile, reminiscent of light brown sugar. Designed to work well with orangeade, cola, tonic, tropical and berry flavor beverage applications.
- Brix Booster 9886 is designed to deliver a sugar flavor profile reminiscent of brown sugar with notes of dried fruits and molasses. Designed to work well with iced tea, coffee, cola, ginger beer, brown and robust flavor beverage applications.
Rosie Travers, Health & Wellness Category manager at Treatt, said, “Our Brix Boosters can be used as a sugar flavor ingredient in sugar-free, low and reduced sugar formulations, or in conjunction with natural or synthetic high-intensity sweeteners. This natural flavor provides an authentic sucrose impression to the sweetness profile. We have seen success across a wide range of applications in both alcoholic and non-alcoholic beverages. They deliver a sugar-like taste, rounded sweetness, improved mouthfeel and lasting sugar flavor that works harmoniously within the flavor profile of the beverage.”
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