Firmenich has announced it has signed a strategic partnership with ScentRealm, a digital scent technology company based in Hangzhou, China.
The partnership is designed to enable Firmenich to enhance the fragrance and aroma experience for its customers and for consumers through jointly developed digital devices, and to explore the digital future of scent.
As the first Chinese enterprise engaging in digital scent technology and the digital scent solution provider, ScentRealm commits to explore technologies to offer a better scent experience for the end-user. It is the official partner of The Asian Games and opened “Scent Metaverse,” an offline experience center in Hangzhou in April 2022.
Paul Andersson, president, Firmenich China, said, “I am delighted to announce our strategic partnership with ScentRealm. Together, we combine Firmenich’s expertise in fragrance and taste creation with ScentRealm’s innovative digital technology, allowing us to explore new scent and aroma experience applications for the Chinese market. This collaboration will strengthen our leading digital innovation in the fragrance and flavor industry and develop captivating new experiences for our customers and for consumers in China.”
Huang Jianwei, founder and CEO of ScentRealm, said, “We are excited to partner with Firmenich, which has rich knowledge and scientific capability on both smell and taste. We also share the same values of innovation, always breaking through boundaries to offer a better and more exciting sensory experience to our users.”