The four companies formerly named Diana Pet Food, ADF, IsoNova and Schaffelaarbos are joining forces in a single division. The organizational unit will carry the name of Symrise Pet Food. This division will address the pet food market, designed to provide pet food manufacturers with solutions to support their products.
This new organization within the Taste, Nutrition and Health segment of Symrise forms a milestone for the group’s development on the pet food market. The solutions of Symrise Pet Food will focus on three essential aspects within pet food:
- Pet food palatability with the brand SPF
- Pet nutrition with a new brand, Nutrios
- Pet food protection with the brand Videka, a joint venture between Symrise and Kalsec
The newly created brand Nutrios will deliver natural ingredients and help build animal nutrition that serves evolving consumer demands. It gathers the products of the brands ADF for chicken ingredients, IsoNova and Schaffelaarbos for egg ingredients and Vivae for health solutions.
Bertrand de Launay, president of Symrise Pet Food, said, “Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products. The joint Pet Food division of Symrise means we are now fully structured to serve the pet food market’s dynamic growth globally. Our strategy will focus on three key axes. First, we want to expand our leadership in pet food palatability with SPF. Second, we want to accelerate globalization in pet nutrition with our Nutrios brand. And third, we want to become a strong player in pet food protection with Videka.”