Bell Flavors & Fragrances has released the 2022 Spark Trend Toolkit to identify innovations within the flavor and fragrance industries. The toolkit has been reimagined, including both macro and micro trends that are applied to a flavor or fragrance category to identify what’s next.
Related: Bell Flavors & Fragrances Unveil 2018 Spark Trends
Microtrends are identified by specific consumer actions or changes in the market and are seen in current day culture. Microtrends evolve from larger macro trends and can be tied to specific markets, categories, flavors, fragrances and botanicals.
The Bell macro and micro trends structure include:
Finding Silver Linings: Every moment in life offers the opportunity to learn something about the world, including the silver linings that make people feel comforted, worthwhile, rewarded and even whimsical in the most unexpected times.
Microtrends in this category include:
Nostalgia: Throwbacks from the most iconic eras are becoming prominent as people are curious to experience familiar favorites.
Enjoying rewards: The resurgence of sensorial indulgences is making its appearance across categories as consumers look for new experiences.
Home-style: The idea of home-style centers around comfort foods and scents.
Well Balanced: The beloved wellness trend is continuously evolving as consumers focus more on holistic and self-optimized nutrition, personal care, fitness and mindfulness.
Microtrends in this category include:
Moods and emotions: As consumers continue to gain a better understanding of holistic health, mood and emotions play a key role in overall wellbeing.
Self-care: With individuals continuing to experiment with, and improve upon diets, products and practices aside from food are sought after for desired effects on the body.
Functional Ingredients: The strategic use of functional ingredients can dramatically improve efficacy and intended benefits as consumers look to incorporate them in their food and personal care products.
Escapism: Curious consumers engage and escape through the senses; by the transporting power of technology or of the mind, blurring the boundaries between real life and fantasy.
Microtrends for this category include:
Inward: The power of the mind has been explored on many different aspects. Whether focusing on fantasy and imagination, performance, learning, experience or wellness; it becomes undeniable that the state of our mind alters drastically our perception of the world around us.
Getaway: The prospect of escaping somewhere new triggers the senses and the need to find out more about different places around the world.
Multi-sensorial: The interconnectedness of the senses allows amplifying experiences that would otherwise seem one-dimensional to become magical and captivating.
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