Belle Aire Creations has announced the appointment of Daniel Grewe as president, effective February 15, 2022. Grewe will succeed Richard David, the company’s current president and one of the founding partners of Belle Aire Creations. David will take on the role of chairman of the board of directors.
Grewe joins Belle Aire Creations from his most recent role as executive vice president of Sales at Custom Essence, Inc., in 2021. Grewe was also co-president of Ungerer & Company, a U.S.-based flavor, fragrance and specialty ingredients company. Both companies were acquired by Givaudan—Ungererin in 2020 and Custom Essence in 2021.
Prior to that, Grewe served as president of Belmay, Inc., a fragrance manufacturer that was acquired by Symrise in 2013. Grewe is also co-inventor of two patents, the Vehicle Cabin Air Filter Freshener and the Vehicle Cabin Air Filter Freshener and Fragrance Strip Clip.
Grewe has been a member of multiple professional associations including the Fragrance Creators Association (FCA), National Candle Association (NCA), Society of Cosmetic Chemists (SCC), Household & Consumer Products Association (HCPA), Cosmetic Executive Women (CEW), International Sanitary Supply Association (ISSA), Professional Beauty (PBA) as well as other business-related associations through the years.
Stacey David, CEO said, “Daniel Grewe joins our company at an exciting and dynamic time. It was evident to our Executive Management Team and Board of Directors that Daniel is a global business leader who will perform at the highest level with his business acumen. Daniel has a great talent for recognizing and maximizing market trends and transitions and will lead Belle Aire Creations with the growth of our commercialization segment within the fragrance industry.”