Givaudan and U.S.-based company Fiberstar have announced their agreement to allow Givaudan to commercialize and use Fiberstar’s natural, plant-based texturizing ingredient, Citri-Fi. The collaboration will support the expansion of Givaudan’s Taste & Wellbeing portfolio while extending Fiberstar’s geographic footprint and research and development opportunities.
The collaboration combines Givaudan’s customer reach in Taste, Sense, Nutrition and Health with Fiberstar’s foodstuff texturizing market space, enabling food manufacturers to better respond to consumer demand in plant-based ingredients for products that combine desirable texture and taste.
Citri-Fi is a clean label, non-GMO, vegan solution, free of commonly recognized allergens, designed to improve the texture, taste and stability of a variety of foods ranging from baked goods to meat alternatives. Citri-Fi is derived from soluble and insoluble orange and lemon fibers through a mechanical process that converts what was once a by-product of the citrus juicing industry into a sustainable, nature-friendly ingredient.
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Citri-Fi is designed to be used across a range of applications, adding body and mouthfeel to dairy and dairy substitutes; improving viscosity and mouthfeel in soups and sauces; enhancing moisture and freshness in bakery goods; and for boosting juiciness and texture in plant-based meat alternatives. In addition to these properties and benefits, Citri-Fi can also improve a product’s nutritional profile.
In 2022, Givaudan will initially offer Citri-Fi ingredients in Latin America (with the exception of Chile) and to selected customers in Europe. Outside of these areas, Fiberstar will continue servicing its current customer base and global distributor network. Givaudan will also use Citri-Fi in its development work as it co-creates formulations with its customers. In the future, Givaudan intends to offer Citri-Fi as an ingredient across all markets around the world.
Serge Sabrier, global category director of Sense, Givaudan, said, “Foodstuff texturizers are an important component in supporting our customers and delivering great food experiences to consumers. We are excited to be partnering with Fiberstar, expanding our Sense Texture offering that today is strong in oat and quillaia. Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturizers. Citrus fiber is a winning addition due to its high functionality and high consumer acceptance around the globe.”
John A. Haen, president and CEO of Fiberstar, added, “We are enthusiastic about this new commercial agreement. With more than 20 years of experience in the natural texturizers space, we are excited to work with Givaudan to bring clean label texturizers and our extensive applications knowledge to a wider customer-base while also benefiting from Givaudan’s R&D expertise.”