Givaudan has announced the debut of PlanetCaps, a fragrance encapsulation innovation designed to enable a long-lasting fragrance experience in a biodegradable and bio-sourced delivery system for fabric softeners.
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According to Givaudan, they are the first fragrance house to offer a fully scaled solution ahead of ECHA’s (European Chemicals Agency) proposed restriction on microplastics, due for ratification in 2022. The technology contributes to the company's purpose of “creating for happier, healthier lives with love for nature" and supports customers in meeting their sustainability ambitions.
For the last six years, Givaudan scientists have been striving to ensure fragrances capsules deliver on both scent release and kindness to nature. The result is PlanetCaps, a combination of high biodegradability and renewable carbon source material, delivering a long-lasting fragrance experience appreciated by both customers and consumers.
The technology is already produced in the company's Vernier (Switzerland) facility and will soon also be available in Singapore and Pedro Escobedo (Mexico).
Maurizio Volpi, president Fragrance & Beauty, said, “Givaudan has already been leading the industry with a range of options for fabric softeners allowing them to perform brilliantly and smell delightful. Now, by translating our purpose into the laboratory, we are thrilled to announce the completion of the industrialization of our new PlanetCaps technology that further demonstrates our love for nature. Our experts are working on expanding the possibilities for other categories to satisfy the demands of customers and consumers for next-generation sustainable fragrance delivery.”
Jeremy Compton, global head of Science and Technology Fragrances, said, “Getting to this strategic goal has been a real team effort from many parts of the Company and I am proud we have been able to deliver capsules with more than 60% renewable carbon material and a biodegradability that conforms to OECD guidelines greater than 60% after 60 days, with further degradation thereafter. Science like this, implemented and delivered right into consumers’ homes, brings increased long-term sustainability to fabric care.”
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