Givaudan has announced the opening of a new digital space in China as part of its long-term strategy to expand digital capabilities, allowing the company to leverage transformation opportunities and to support the growth of local and regional customers.
Related: Givaudan to Acquire Custom Essence
The digital space is located at Givaudan's Shanghai Fragrance & Beauty site, close to all major customers in order to support both its business activities of Taste & Wellbeing and Fragrance & Beauty. The dedicated space will enable Givaudan's digital innovation teams, working alongside regional and local business teams, to identify opportunities and leverage technologies to co-create the products and services.
From multiplying the range of possibilities through Smart Creation to the use of artificial intelligence to foresee market opportunities, Givaudan will continue leveraging new technologies and promoting end-to-end digitalization of its value chain to bring even greater value to its customers.
The Digital Space is designed to bring together different areas and tools to boost innovation and explore new ideas: the Sensory Hub, a multi-sensorial experience that enables the creation of instant samples; the Virtual Reality, room offering immersive experiences with audio, visual and sensory dimensions; co-creation spaces for both Taste & Wellbeing and Fragrance & Beauty teams, offering access to innovative technologies to transform ideas into reality.
Anne Tayac, head of Givaudan Business Solutions, said, “Our customers in China are having a profound influence on digital transformation. The Digital Space is designed to spark creative, ground-breaking ideas through face-to-face interactions, co-creation and incubation experiences. It will enable us to leverage digital opportunities, manage rapidly evolving customer trends and deliver on key local initiatives while also easing integration with our global innovation projects.”
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
