Alvinesa Natural Ingredients Names Jordi Ferre Chief Executive Officer

Alvinesa Natural Ingredients
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Alvinesa Natural Ingredients, a “circular economy” producer of sustainable plant-based ingredients, announced the appointment of Jordi Ferre chief executive officer and member of the Board of Directors.

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Jordi Ferre, chief executive officer, Alvinesa Natural Ingredients.Jordi Ferre, chief executive officer, Alvinesa Natural Ingredients.

Alvinesa, operating for nearly 30 years, manufactures natural ingredients for use in the food and beverage, nutrition, cosmetics, animal nutrition and wine-making industries. The grape-based natural portfolio includes a wide selection of polyphenols (micronutrients with antioxidant activity), colors (anthocyanins), flavors, polysaccharides, natural tartaric acid and grapeseed oil.

According to a release, Ferre brings a strong commercial and operations background in the food sector, including B2C and the value-added food ingredients and agritech sectors. He holds dual citizenship in the United States and Spain, having lived and worked in the United States for the past two decades.

Ferre was most recently CEO of AgroFresh Solutions, a Nasdaq-listed global leader of post-harvest solutions that extend the shelf life of fresh fruits and vegetables. Previously, he was chief operating officer of PureCircle, the leading producer and innovator of great-tasting stevia ingredients. Prior positions include vice president, Sales & Marketing SPLENDA Sucralose at Tate & Lyle; as well as various B2C positions at Wise Foods, Chupa Chups and Warner Lambert. Ferre holds a BBA-MBA degree in business, management and marketing from Esade in Barcelona, Spain.

Jaime Chocrón, head of Iberia for Intermediate Capital Group, said, “Alvinesa is well-positioned to expand into the global food and nutrition markets, and we are excited to have Jordi as the company’s new leader. Jordi’s deep background in global B2B markets and strong understanding of the food and ingredients sectors will enable him to lead Alvinesa forward for expansion and growth.”

Jesús Cantarero, chairman of Alvinesa Natural Ingredients and member of the founding family, said, “I am thrilled to welcome Jordi to Alvinesa and am confident he will successfully lead our company into our next stage of growth. Adding Jordi’s extensive food and ingredients commercial expertise to our state-of-the-art manufacturing facility, decades of technical proficiency and truly circular economy business operation makes us a much stronger global player in the natural plant-based ingredients industry.”

Ferre said, “I am honored to join Alvinesa to build on the wonderful legacy of the Cantarero family. We have a talented, passionate team, world-class facilities, an on-consumer-trend portfolio of natural ingredients, and strong customer relationships. I look forward to partnering with Intermediate Capital Group and helping Alvinesa grow and prosper in the next stage of our development.”

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