Better World Fragrance House, the luxury fragrance brand founded by recording artist Drake, announced the launch of its first eau de parfum, Summer Mink. The fragrance will be available on the brand’s website and Ulta Beauty.
Better World Fragrance House is managed under the Parlux portfolio of brands. Further, the brand collaborated with Givaudan senior perfumer Michael Carby to develop its scents.
“Summer Mink was inspired by a yin-yang principle of fusing warm, creamy base notes with cold spices and sparkling citruses,” said Carby. “The ingredient composition was uniquely crafted to reflect a multinational culture with aspirations toward a better world.”
Lori Singer, president of Parlux, added, “This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality and design. With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House — bringing Drake’s vision to life for an even broader audience through a premiere retail destination.”
Summer Mink eau de parfum is currently available for purchase on the brand’s website for $148. Select international retail launches are planned for later in the year.
Fragrance Highlights
Top Notes: Italian citrus, clary sage, petit grain
Heart Notes: Jasmine sambac, rose oil spices
Base Notes: Vetiver, ambrofix, musk
